For Four Decades, Brands Have Loved Astronaut Jim Lovell

Some celebrities sell shoes and perfume. This one can sell anything

According to recent studies, someone who looks at a piece of advertising these days stands nearly a one-in-five chance of seeing a celebrity. Music, sports and film star brand endorsements are worth over $1 billion a year nowadays, and little wonder why. With their seven- and eight-figure Twitter followings, top celebrities represent enormous influence.

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