Four Brands, One Ad—PepsiCo Trials Multibrand Strategy With Mexican Football Spot

The ad introduces The Snack Ref who marshalls the food being offered during a watch party

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It’s time for the big game. You go to your friend’s house who is hosting a party to watch it together, only for them to bring out some really boring snacks. It can be a mood killer and so PepsiCo has created a hero to ensure that such mistakes are not made, as it brings together four of its iconic snack brands in one advert for the first time.

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