Four Brands, One Ad—PepsiCo Trials Multibrand Strategy With Mexican Football Spot

The ad introduces The Snack Ref who marshalls the food being offered during a watch party

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It’s time for the big game. You go to your friend’s house who is hosting a party to watch it together, only for them to bring out some really boring snacks. It can be a mood killer and so PepsiCo has created a hero to ensure that such mistakes are not made, as it brings together four of its iconic snack brands in one advert for the first time.

With “El Referi Botanero” (The Snack Ref), the company will promote Pepsi, Ruffles chips, Tostitos dip and Kacang nuts together in LATAM.

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