Fountainhead Pringle CD Joins iD8 for TV Work

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Bob Costanza, one of three creative directors at recently merged Fountainhead Pringle Dixon Pringle, has left the agency.
Costanza, 44, has been named executive vice president and creative director at iD8, formerly Sadler & Streib Advertising here. Principal Sharon Sadler has left S&SA, now headed by president Jennifer Streib. Streib said Sadler will continue to work with iD8 as a consultant.
Costanza’s departure comes less than four months after the two Atlanta agencies merged. He said “the urge to do a lot more television was the driving reason,” citing iD8’s upcoming production schedule of five spots in six weeks for various clients, including bargainclothing.com

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