Founded on a Reputation for Clean Eating—Literally—White Castle Gave Rise to Modern Burger Chains

Maybe Upton Sinclair is to thank

white castle
Courtesy of White Castle

In the early years of the 20th century, millions of Americans were afraid to eat meat. It had nothing to do with religion or health mandates. It was because of The Jungle.

This story first appeared in the April 12, 2021, issue of Adweek magazine. Click here to subscribe.
@UpperEastRob Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.