Foster's Turns to Ogilvy After Split With W+K

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NEW YORK WPP Group’s Ogilvy & Mather is working on a new campaign for Foster’s Lager, with the work scheduled to break in July, the client said on Wednesday.

Scott Bussen, a representative for Milwaukee-based SABMiller, which distributes Foster’s in the U.S., also confirmed that independent Wieden + Kennedy is no longer working on the brand [Adweek Online, May 28].

The Portland, Ore., agency won the estimated $15 million account last July after a review. Since then, however, it had been unable to sell any work through to the client, sources said.



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