Foster’s Turns to Ogilvy After Split With W+K

NEW YORK WPP Group’s Ogilvy & Mather is working on a new campaign for Foster’s Lager, with the work scheduled to break in July, the client said on Wednesday.

Scott Bussen, a representative for Milwaukee-based SABMiller, which distributes Foster’s in the U.S., also confirmed that independent Wieden + Kennedy is no longer working on the brand [Adweek Online, May 28].

The Portland, Ore., agency won the estimated $15 million account last July after a review. Since then, however, it had been unable to sell any work through to the client, sources said.

“We had asked them for ideas,” Bussen said of Wieden. “It wasn’t intended to be that they were the agency of record. They finished an assignment and we didn’t see anything coming out of that assignment. So we thought we’d look at our other agencies.”

Bussen added that Wieden continues to handle Miller High Life and some brand advertising. WPP’s Young & Rubicam and Interpublic Group’s The Martin Agency in Richmond, Va., also handle some Miller brand advertising, but Bussen would not say whether had been asked for ideas.

Ogilvy in New York, which is working on Foster’s, also handles Miller Lite.

Media duties are handled by Publicis Groupe’s Starcom MediaVest Group in Chicago.

This story updates an item posted on May 28 with news that Ogilvy is developing a Foster’s campaign.