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LOS ANGELES Grupo Gallegos said it has added the Foster Farms account and will serve as the client’s full-service agency in the Hispanic market.
Livingston, Calif.-based poultry processor Foster Farms did not hold a review for its business, which was previously held by the San Francisco office of Y&R’s The Bravo Group.
According to TNS Media Intelligence, Foster Farms invested $1 million in Spanish-language media in 2005.
Grupo Gallegos principal John Gallegos said plans for the new client are in development; budgets and a timeframe for launching a new campaign have yet to be determined.
“We
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