'Fortune' Creates Its Own Print Ads

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

NEW YORK Fortune will launch a print campaign next week that was conceived by its internal communications team.

“It was really almost an accident,” said Carrie Ross Welch, the magazine’s director of communications. “We wanted to challenge ourselves to see if we could come up with something as an exercise. We never expected it to go this far.”

The ads juxtapose photographs from recent Fortune stories, including portraits of business and political leaders, with one-word headlines. The meaning of the headlines becomes clear in the context of short copy quoted directly from the original Fortune article.



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in