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NEW YORK Forth & Towne’s entrance into the New York and Chicago markets will be unhearalded by advertising, but direct marketing, interactive and promotional efforts by a variety of firms and in-house teams will target the chain’s customers—female baby boomers, according to the client.
New York-based Kirshenbaum Bond + Partners’ interactive unit, Dotglu, will handle the interactive and direct marketing portion of that work, said a client representative. Lannon in Chicago will do promotions and public relations.
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