Brand Marketing

Fort Lauderdale Welcomes 2017 With Ads Featuring Transgender Models

LGBT visitors bring $1.5 billion to city's economy

By Jane L. Levere

December 30, 2016

Fort Lauderdale tourism—which has been courting lesbian and gay visitors for decades—on New Year's Eve will roll out a new campaign that could be a first in the travel category, with transgender models starring in mainstream media ads.

Jane L. Levere

Jane L. Levere is a freelance journalist based in New York City.

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