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“Start with a Cider Jack and see what happens,” serves as the tagline for Fort Franklin’s new TV spots for Cider Jack Hard Cider, a subsidiary of Bulmers America.
The work, which breaks in Boston this summer, proposes fantastic situations that might result from drinking Cider Jack.
A voiceover in one execution asks, “What if it was made to make you fly?” A man sitting with his friends proceeds to fly across the bar after consuming Cider Jack.
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