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It may seem like Google always has been the search engine of choice. There was a time, though, when AltaVista, Lycos and Yahoo ruled the roost in the late-1990s, only to see Google blow past them.
A new survey by Forrester Research concludes that such a turnabout could happen again, despite the solid and growing lead Google maintains in the search market. It found that brand loyalty to search engines is quite low. That coupled with the lowest of switching costs makes the still nascent search market an open playing field, the researcher concludes.
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