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Electric racing sport Formula E has tasked Uncommon Creative Studio to develop the communication of its new brand positioning “Change. Accelerated.”
The aim of the film, according to Uncommon, is to capture the sustainable vision of the sport and human progress. These elements will be communicated through a campaign that will highlight the potential excitement future generations of sports fans will feel through Formula E.
Henry Chilcott, Formula E’s chief brand officer said he hoped the message will push people to both “embrace change and to accelerate” toward those goals.
“Everything Formula E does aims to showcase how we are leading the way in sport, on and off the track,” Chilcott said in a statement.
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