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CHICAGO Home product manufacturer Formica has named Olson its lead advertising agency, according to the shop.
The Minneapolis independent won the account without a formal review.
“We needed an agency that had a proven track record of driving business through focused strategy, breakthrough creative and innovative marketing tactics. We found that agency in Olson,” said Mike Fischer, president of Formica Corp., in a statement. “They totally understand our business needs and our message—that Formica offers more than just surfacing products, we offer surfacing solutions—and we’re confident that they’ll bring that message to consumers in a fresh and compelling way.”
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