Former Tracy-Locke Leader Dies

Norman W. Campbell, a longtime Dallas advertising figure who served as chairman and chief executive officer of BBDO International (now Worldwide), has died.

Campbell, 66, died at Medical City Dallas Hospital following complications from liver cancer. A funeral service was held Dec. 30.

Campbell was best known as the leader of Tracy-Locke Advertising and Public Relations, an agency he worked at from 1965-86 after leaving BBDO in New York. He was elected president and CEO of the agency in 1972, and executive vice president of parent company BBDO International in 1983.

He moved to New York in 1986 to head up BBDO, where he helped win major accounts including PepsiCo International, Pizza Hut and Slice.

In 1989, Campbell retired and moved back to Dallas. He remained active in the Salesmanship Club and had been elected to serve on this year’s board of directors.

Gary Von Kennel, president and chief executive officer of Tracy-Locke successor agency TLP, said Campbell—a physically large man—”reminded me of LBJ, he was so Texas-like and statesmanlike. Even when things were tough in business, he made a point to ask, ‘How are you?’ “