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NEW YORK Julie Wainwright, the former chief executive of Pets.com and Reel.com, has been named CEO of online photo enhancement company, Bellamax.
As head of Pets.com and Reel.com, Wainwright was responsible for building some of the first electronic selling infrastructures that helped introduce customers to the concept of online shopping.
“Bellamax has a huge opportunity, as the $25 billion consumer photography market transitions to digital,” said Sharon Wienbar, director of BA Venture Partners and a Bellamax board member, in announcing the appointment.
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