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John Osborn, who was most recently the top executive for OMD USA and spent 25 years at BBDO New York, will now lead Ad Net Zero USA.
Top line
Osborn’s appointment as director for the U.S. chapter of Ad Net Zero comes as the organization expands globally—a plan that was first outlined at the Cannes Lions festival this summer. Ad Net Zero’s international rollout is backed by Dentsu International, Havas, Interpublic Group, Omnicom, Publicis Groupe, WPP, Unilever, Google, Meta and European media company Sky.
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