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“Digital transformation” became a more urgent and repeated term among marketers in 2020, as ecommerce and cloud services accelerated the universal demand for more seamless interactive services across all industries.
For B2B software reviews and marketplace G2, that meant more growth. At the same time, it increased G2’s need to sharpen its brand identity. It also called for deeper and more creative approaches to its customer relationships with clients such as Salesforce, Zoom, Marketo (Adobe), Hubspot, and more than 2,000 other brands.
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