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Three shops have emerged as contenders for the creative assignment of Infinium Software.
Readying final presentations are Gearon Hoffman, Boston; Philip Johnson Associates, Cambridge, Mass.; and Toth Design & Advertising, Concord, Mass., said Claudia Mahoney, manager of creative services at the Hyannis, Mass., client.
A decision is slated for mid-September. Media chores remain with Carat Freeman, Newton, Mass.
Infinium is seeking a shop to execute branding and product campaigns in technology publications and on the Web, Mahoney said.
Gearon Hoffman and Philip Johnson both have considerable business-to-business acumen.
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