Former Grey Exec Helen Johnston Dies at 74

NEW YORK Helen Johnston, the retired media research director at Grey in New York, died May 27 at her home in the company of her family.
 
Johnston, 74, succumbed to cancer, according to a niece, Victoria Sullivan.
           
She retired from Grey in April 2000 after a career that spanned four decades. Her husband, Timothy Joyce, a founder of Mediamark Research Inc. (MRI), passed away in 1997 after a long illness.
 
“Hers was a presence and personality not to be forgotten once encountered,” said Alain Tessier, a founder and chairman of MRI. “Her wit and wisdom about life in general infused the practice of her profession, and should cause her to be a model for how it should be done.”
 
On the occasion of Johnston’s 40th anniversary at Grey in 1997, agency chief executive officer Ed Meyer said: “Helen Johnston has helped make sure our clients are getting what they want — the right audience at the right time. Her no-nonsense analysis has earned her the respect of her industry. She’s had our respect and affection right from the start.”
 
An acknowledged leader of the media research community, Johnston was elected chairman of the Agency Media Research Council three times. She served for three years as chair of the Media Research Committee of the American Association of Advertising Agencies. Additionally, she had severed as a president of the Radio TV Research Council and worked on a number of research committees of the Advertising Research Foundation.
 
Johnston is survived by a sister, two nieces and two nephews. According to Sullivan, Johnston had requested that any memorial service be private.