Former Consultant Jones Dies at 84

CHICAGO Charles B. “Chuck” Jones, one of the founders of the consultancy today known as Jones Lundin Beals, died last Friday following a brief illness, the company said.

Jones was 84. He worked at Chicago agencies including Leo Burnett and Kenyon & Eckhardt, before starting Charles B. Jones Associates in 1972. There he helped develop cost-based agency compensation plans, now the norm but at the time contrary to the prevalent system of commissions, according to JLB.

He retired from active involvement in the Chicago consultancy about eight years ago, according to JLB principal Stan Beals.

Jones was a graduate of Denison University in Ohio and served in the Navy during World War II in both the Atlantic and Pacific theaters. He was active with the Salvation Army Volunteers, the YMCA, and the Off the Street Club. He also served as a volunteer for Chicago Reading/Recording for the Blind and had been a trustee for the Village of Glen Ellyn, a suburb of Chicago.

Jones was preceded in death in 2002 by Barbara, his wife of 50 years. He is survived by a daughter, Barbara, two sons, Brad and Charles, and two grandchildren.

—Adweek staff report