Former Coke Exec to C-K

Toby Simpkins has joined Cramer-Krasselt, Milwaukee, as vice president and director of promotions. Simpkins was a senior marketing manager for the Coca-Cola Company, where she oversaw a group dedicated to Coke’s restaurant and hospitality partners. She also has held consumer marketing and promotional positions at the beverage giant. Prior to joining Coke, Simpkins developed promotional licensing partnerships for United Media. Her other experience includes management positions with New York-based agencies K&L Partners and Scali, McCabe, Sloves, where she worked on major consumer brands, such as Nestle, Coors, Diners Club International and Perdue Chicken.