Former AgencySpy Editor Launches PR Firm Catering to Ad Agencies

Raven PR looks for perfect blend of earned and paid media

Most mid-sized to large ad agencies don't just have their own in-house PR—they also retain third-party firms to help raise awareness via earned media placements. These communications professionals pitch the agencies' work and its leadership to trade publications and beyond with the ultimate goal of winning new business. Like many PR operations, they sometimes struggle to prove ROI to their clients.