Forget the 6 Degrees of Kevin Bacon. It’s Now 12 Thanks to Visible’s Latest Ad

The spot will air during the Grammys on Sunday

Kevin Bacon in a pool
Kevin Bacon is ready to increase his namesake phenomenon. Visible

While we’re all familiar with Six Degrees of Kevin Bacon highlighting how small the world can be, the actor is ready to kick things up a notch by expanding the phenomenon.

@tiffmoustakas Tiffany Moustakas is Adweek's news and engagement editor, where she edits stories, newsletters, assists with social media and writes about the intersection of marketing and culture.