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While we’re all familiar with Six Degrees of Kevin Bacon highlighting how small the world can be, the actor is ready to kick things up a notch by expanding the phenomenon.
Bacon stars in Visible’s “12 Degrees of Kevin Bacon,” a new campaign that promotes the wireless company’s plan to get 12 months of service for only $5 a month when they refer 12 friends and family. The spot, which was created by agency Madwell, airs during the Grammys on Sunday, features Bacon sharing how he’s “bringing everyone within 12 degrees of him” to Visible.
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