Forevermark Highlights African Communities in New Spots for Conflict-Free Diamonds

Launches content partnership with AFAR

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

Over the last decade, the Western world learned about the dark side of the diamond industry: so-called conflict, or blood, diamonds produced in Africa that were illegally traded to fund conflict in war-torn areas, or made using slave labor. While the wars in Angola and Sierra Leone that conflict diamonds helped support are over, such diamonds are still making their way into the international diamond trade in Africa, according to Amnesty International.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in