Forever 21 Rebrands With an Inclusive Love Letter to LA Culture

The brand shifts its strategy in an effort to forge a relationship with Gen Z

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As the retail space continues to evolve, more brands are diversifying their marketing strategies, and clothing brand Forever 21 is riding the wave with a forward-looking rebrand that also revisits its roots.

Forever 21 launched its first-ever brand campaign designed to emphasize where it got its start in Los Angeles and its evolution as a clothing brand. The rebrand will share L.A.’s multicultural ethos across the country with a more focused and inclusive marketing approach in the hopes of expanding the brand’s platforms through the campaign, from ecommerce and retail to social media and its first foray into the metaverse with a virtual store.



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