Forecasters See Ad Spending Increases

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NEW YORK In their latest ad spending forecasts, both Universal McCann’s Bob Coen and Zenith Optimedia’s John Perriss say ad expenditures in the U.S. and worldwide will enjoy healthy increases next year.

Both attributed the buoyant outlook in part to the upcoming Olympics and the U.S. presidential election.

In the U.S., Coen is forecasting a 6.9

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