Ford's Shops Await Consolidation

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Dozens Of Direct, Promotional Agencies May Be Cut From Roster
DETROIT–Ford Motor Co. divisions are nearing completion of an internal review and consolidation of their below-the-line marketing vendors, requested earlier this year as part of the automaker’s Ford 2000 global cost-cutting initiative.
Collectively, Ford spends hundreds of millions of dollars on such efforts each year.
“Everybody wants to get into Ford’s pocketbook,” said an agency source. “By consolidating, they’re going to be much better able to control costs because they can negotiate more tightly with a smaller group.”





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