Ford's New Campaign Focuses on How It's Fighting the Pandemic

Automaker used its assembly lines to roll out reusable surgical gowns and face shields

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Although there’s present tension in America’s auto manufacturing industry, most companies have started to schedule workers to return to its factories. Ford is reopening in phases—it’s scheduled to open its doors on Monday—and has launched a network television campaign to remind everyone what it’s been doing since the outbreak of Covid-19.

Created by Wieden + Kennedy and narrated by Bryan Cranston, the two spots, titled “Built for America,” emphasize the automaker’s role in combating the crisis, which includes the production of nearly 100,000 ventilators since April.



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