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NEW YORK Ford’s 2005 Focus will make a case for itself in a TV and print campaign this weekend sporting the tagline, “Begs to be driven.”
The TV, outdoor, print and interactive effort, via J. Walter Thompson, Detroit, and Hispanic agency Zubi Advertising, Coral Gables, Fla., introduces a creative theme in which the sporty compact talks to its owners. One spot has the Focus parked outside its owner’s house, mimicking a rooster and begging its owner to wake up and take the car for a drive.
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