Ford Unveils New Auto Show Stand

DETROIT – Visitors to the Ford Motor Co. display at the Detroit auto show in January will be invited to literally get inside the famous blue oval, the corporate trustmark that the automaker highlighted in an ad campaign earlier this year from J. Walter Thompson.

In order to check out the stand, thousands of auto show-goers will have to literally walk into the automaker’s famous logo through a 24-foot tall, 190-foot wide oval opening, said Jan Valentic, Ford vice president of global marketing.

The Ford division stand is divided into four product group areas, some of which also reflect ad themes: Friends and Family, Living Legend, Tough Trucks and Outfitters. The company turns 100 years old in 2003 and that milestone is highlighted throughout.

The company display also includes areas for Lincoln, Mercury, Mazda, Volvo, Land Rover, Jaguar and Aston Martin, all which are designed to reflect each brand’s unique essence, Valentic said. Elements of the display – which in Detroit is larger than two football fields – will be incorporated at auto shows across the country next year.