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DETROIT – Visitors to the Ford Motor Co. display at the Detroit auto show in January will be invited to literally get inside the famous blue oval, the corporate trustmark that the automaker highlighted in an ad campaign earlier this year from J. Walter Thompson.
In order to check out the stand, thousands of auto show-goers will have to literally walk into the automaker’s famous logo through a 24-foot tall, 190-foot wide oval opening, said Jan Valentic, Ford vice president of global marketing.
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