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JWT to Promote 3 Ford Truck Models With ‘Outfitters’ Campaign
DETROIT–Ford Motor Co. will launch an estimated $50 million image campaign in the fourth quarter under the theme “Outfitters” to promote its Ford division’s sport utility vehicles, according to sources.
The campaign, using the tagline “Boundaries not included,” will employ TV spots from J. Walter Thompson, Detroit, that show the range of capabilities of the automaker’s Explorer and Expedition models, as well as its all-new Excursion SUV, which goes on sale this fall.
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