Ford Sees Jaguar/Land Rover Efficiencies at Y&R

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As Ford Motor Co. prepares to move Land Rover’s $50 million U.S. account from GSD&M to Young & Rubicam, the automaker said it expects to capitalize on the structure Y&R has in place to service Jaguar.

“In putting together the agency team, we’ve looked at it as a Jaguar/Land Rover team, so we will gain a lot of efficiencies there,” said client vp of marketing Jon Williams, noting that both brands are part of the same Ford operating unit.

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