Ford Revs Its Ad Budget

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DETROIT–Ford Motor Co. said it is increasing its Ford division’s advertising spending by 11 percent for the new model year, with across-the-board increases in all media. That would mean measured-media spending of about $550 million, based on Competitive Media Reporting data.
Ford launches a pool of 21 TV spots in prime-time broadcast and cable network slots this week, after previewing a few of them during regional National Football League broadcasts on Sept.




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