Ford Readies Push for F-150

NEW YORK Ford on Friday will bow an estimated $100 million campaign to support the 2004 F-150 pickup truck with the theme, “This is the only truck that has earned the right to be the next F-150.”

Creative from WPP Group’s J. Walter Thompson in Detroit touts the truck’s power train, frame strength and quiet interior. A patriotic 60-second launch spot features the voiceover, “A truck like this isn’t built in a factory. It’s built in the farms and the fields, on concrete streets and crowded construction sites that map the landscape of an entire country.”