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Ford Motor Co. is preparing three spots for Fox’s hit reality show American Idol, which launches its second season in late January.
J. Walter Thomp son in Detroit is working on the spots, for the Focus model, said Joe Cas telli, Ford Division car group marketing man ager. Last season Ford ran the same spot repeatedly.
The automaker is also considering the possibility of showcasing other youth-oriented models such as the Escape compact sport utility vehicle and the Ranger compact pickup.
Castelli said Ford decided “long before the first season ended” to tell Fox it was interested in participating again if the network produced another season of the show, in which wannabe pop stars compete before a panel of judges.
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