Ford Plans to Make TV Show a Reality

DETROIT Ford Motor Co. confirmed that it has produced a “treatment” for a reality TV show.

“We showed a group of dealers an idea of what we had for original programming,” said Jennifer Flake, a Ford representative. “What they were showed was an illustration of what could happen. It was our take on reality TV.”

The two-minute episode was shown Wednesday when Ford executives met with their top-50 dealers and the heads of 64 dealer-advertising groups in the automaker’s hometown of Dearborn, Mich.

That test film was developed by Ford’s lead agency, WPP Group’s JWT in Detroit.

“The dealers loved it, they were applauding like mad,” said another Ford rep. “And the full intention is to show this to someone, a network, for production. It could be a car-designing show, which would be a natural.”

Ford’s affinity for reality television has paid off big time in its sponsorship of American Idol, a relationship that will continue next year.

On Tuesday, Ford begins a new marketing campaign, “Bold Moves,” with a blitz of broadcast ads. JWT crafted that campaign.