Ford, Pandora in Charity Push

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Ford is teaming up with Internet radio service Pandora for a push in which shared songs chosen by Jewel and John Legend will benefit charities.

Under the program, to be announced today at the Internet Advertising Bureau’s MIXX Conference and Expo in New York, every time Pandora visitors use the social share feature to share a song on a mixtape playlist from Jewel or John Legend, Ford and Pandora will make a donation to the artists’ charity of choice.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in