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As Ford Motor Co. prepares to move Land Rover’s $50 million U.S. account from GSD&M to Young & Rubicam, the carmaker said it expects to capitalize on the structure Y&R has in place to service Jaguar.
“We’ve always looked at this as a Jaguar/Land Rover team. We will gain a lot of efficiencies there,” said client vp of marketing Jon Williams, noting that both brands are part of the same Ford operating unit.
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