Ford Museum Considers 2 Shops

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Greenfield Village Looks to Build Brand
DETROIT–Henry Ford Museum & Greenfield Village, Dearborn, Mich., is in the final stages of a review of its $2-3 million account, said Julia Saylor-Plumhoff, its director of audience development.
The finalists are Irma S. Mann Strategic Marketing in Boston and Perich + Partners in Ann Arbor, Mich., she said. A decision is expected by mid-July. The assignment will include both creative and media planning and buying. While past advertising has primarily been in radio, collateral and outdoor, TV work is being considered for the future, Saylor-Plumhoff said.
Incumbent agency Simons Michelson Zieve, Troy, Mich.,





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