Ford Marketing Chief Stepping Down

DETROIT-Bryan Kelly, head of Ford Motor Co.’s e-commerce initiative, ConsumerConnect, has been tapped to replace Bob Rewey as the automaker’s top marketing executive.

Rewey, 62, retires March 23 after 38 years at Ford, the last 15 months as group vice president, global consumer services and North America.

Kelly, 40, becomes vice president, global consumer services. His replacement at ConsumerConnect effective April 2 is Karen Francis, 38, who was managing director and chief marketing officer of the Internet Capital Group. Earlier she headed General Motors’ Oldsmobile division.

Ford has moved to fill two top marketing slots vacated Feb. 20 when Jim Schroer and George Murphy defected to DaimlerChrysler’s Chrysler Group. Francisco Codina, president of Ford Argentina, was appointed general marketing manager of the Ford division last week in place of Murphy. Two weeks ago, Jan Klug, formerly marketing communications manager at the Ford division, was named to replace Schroer as vice president of global marketing. Klug’s position remains open.