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Ford Made the Perfect Ad in Response to Saudi Arabia Lifting Its Ban on Women Drivers

'Welcome to the driver's seat'

By Tim Nudd

September 28, 2017

Saudi Arabia’s King Salman this week issued a decree allowing women to drive for the first time—effectively ending the Gulf kingdom’s ignominious status as the only country in the world to ban women from driving.

Tim Nudd
@nudd Tim Nudd is a former creative editor of Adweek.
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