Ford Made the Perfect Ad in Response to Saudi Arabia Lifting Its Ban on Women Drivers

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Saudi Arabia’s King Salman this week issued a decree allowing women to drive for the first time—effectively ending the Gulf kingdom’s ignominious status as the only country in the world to ban women from driving.

A number of auto advertisers quickly jumped on the news (politics aside, they were surely happy to see an immediate spike in potential users of their product). But none did so quite as cleverly as Ford.

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