Ford to Livestream Game Show Tied to NBC Reality Show

Auto sponsor going heavy on interactive offering

The day after NBC’s new road-trip competition Escape Routes hits TVs on March 31, show sponsor Ford will debut a live-streaming online game show on its dedicated site EscapeRoutes.com. The online show—which will let users earn points and prizes by answering show-related trivia questions—will air the day after each of the series’ six episodes and is part of a larger interactive offering developed by Ford, digital agency Rokkan and Team Detroit.