Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
DETROIT A Ford Motor Co. marketing executive will head the Cadillac account at the new Publicis Groupe unit dedicated to General Motors, sources said.
Michael Wright will be group account director and senior vice president at what is currently known as D’Arcy Masius Benton & Bowles, Troy, Mich. The agency, which was linked with Leo Burnett, Chicago, in a reorganization by parent company Publicis, is expected to announce a new name soon.
Wright replaces Joe Garcia, who has been named global director of business development, a new position at the agency.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in