Ford Exec to Steer Cadillac

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DETROIT A Ford Motor Co. marketing executive will head the Cadillac account at the new Publicis Groupe unit dedicated to General Motors, sources said.

Michael Wright will be group account director and senior vice president at what is currently known as D’Arcy Masius Benton & Bowles, Troy, Mich. The agency, which was linked with Leo Burnett, Chicago, in a reorganization by parent company Publicis, is expected to announce a new name soon.

Wright

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