Ford Enlists Famous for New Awareness Effort

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Ford Motor Co.’s Ford division enlists celebrities to tell how breast cancer has affected them in a new awareness print campaign.

Five advertorials created by Condé Nast, Hearst Magazines and Ford agency J. Walter Thompson in Detroit depict celebrities, such as David Arquette and Courteney Cox Arquette, wearing Ford ban danas and encouraging breast-cancer aware ness.

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