Ford Dealers Urge Support for Escort

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NEW YORK – Now that Taurus has trounced the Accord, Ford dealers are urging the company to put its muscle behind the Escort, which saw sales slide in 1992. Ford is considering the national rollout of a $199 lease option now in regional test and more psychographic advertising that plays up the brand equity.
Escort sales dropped 4% to 236,622.

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