Ford Dealers Shift Into Reviews

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The Baltimore and Washington, D.C., Ford dealer co-ops have placed their combined $15-20 million advertising accounts into review.
Each dealer association has issued its own request for proposal, and sources close to the process said that the District of Columbia account amounts to more than $10 million while Baltimore’s advertising budget is approximately $5 million.
Two weeks ago, three regional Ford dealer groups in Texas with a combined $30 million in advertising spending awarded their accounts to J.

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