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The Baltimore and Washington, D.C., Ford dealer association co-ops have both selected finalists in their respective account reviews. At stake in the separate pitches are a combined $15-20 million in billings.
The Washington, D.C., Ford Dealership Association has chosen two finalists in the review for its $10 million-plus advertising business: Earle Palmer Brown in Bethesda, Md., and the Detroit office of J. Walter Thompson.
J. Walter Thompson, Ford’s national advertising agency, recently won $30 million worth of Texas dealer business.
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