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ATLANTA Nick Saban, head football coach at Louisiana State University, has signed a two-year agreement to be the spokesman for Southern Quality Ford Dealers, a consortium of 78 Ford dealerships in Louisiana and along the Gulf Coast of Mississippi.
St. John & Partners of Jacksonville, Fla., is producing several television commercials and a print ad for the campaign. The first spot is scheduled to air Aug. 9, with new commercials being introduced each month during the upcoming college football season, the agency said.
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