Ford Dealers Ink LSU Football Coach

ATLANTA Nick Saban, head football coach at Louisiana State University, has signed a two-year agreement to be the spokesman for Southern Quality Ford Dealers, a consortium of 78 Ford dealerships in Louisiana and along the Gulf Coast of Mississippi.

St. John & Partners of Jacksonville, Fla., is producing several television commercials and a print ad for the campaign. The first spot is scheduled to air Aug. 9, with new commercials being introduced each month during the upcoming college football season, the agency said.

The ads will air on local TV stations in New Orleans, Baton Rouge, Lafayette, Lake Charles, Monroe and Shreveport, La., and Biloxi, Gulfport, Laurel and Hattiesburg, Miss. The work also will play on ESPN and other cable networks that broadcast college football games.

Campaign spending was not disclosed, but sources estimated the media buy at $2.5 million.

St. John’s print piece shows a referee’s whistle draped over the logo on the front grille of a Ford Explorer. The ad will appear in the LSU Fan Guide announcing Saban’s association with the Ford dealers.

Saban led LSU to an NCAA national championship last year. The Tigers are 39-13 during his four-year tenure as head coach, including two SEC championships and two post-season bowl victories.