Ford Cutting Vendors

Ford Motor Co.’s divisions are nearing completion of an internal review and consolidation of their below-the-line marketing vendors, requested by Ford earlier this year as part of its Ford 2000 global cost-cutting initiative.
Collectively, Ford spends hundred of millions of dollars a year on such efforts.
“Everybody wants to get into Ford’s pocketbook,” said an agency source. “By consolidating, they’re going to be much better able to control costs because they can negotiate more tightly with a smaller group.”